Discovery & Brand Audit
We began by understanding FTR Builders’ market, competitors, and existing brand identity. This included a deep dive into their online presence, customer personas, and business goals.
FTR Builders leveled up their brand and boosted quality leads after teaming up with Jummp Marketing’s expert digital strategy.
Project Overview:
FTR Builders were struggling to stand out in a competitive construction market, with limited online visibility and low-quality lead flow. Their goal was clear: modernize their digital presence, attract better leads, and build credibility that matches the quality of their work.
Industry: Construction & Renovation
Services Provided: Website Revamp, SEO, Social Media Marketing, Lead Generation
Timeline: 3 Months
Website: www.ftrbuilders.com
The Challenge :
1. Low Online Visibility
FTR Builders had minimal digital presence, making it hard for potential clients to find or trust them online.
2. Poor Lead Quality
Most of their incoming inquiries were unqualified or outside their target market, leading to wasted time and effort.
3. Outdated Branding & Website
Their website didn’t reflect their professionalism or the high standard of their construction work, resulting in lost opportunities.
4. No Clear Digital Strategy
Without a marketing plan, they struggled to generate consistent leads or communicate their unique value in a crowded industry.
Our Strategy
Website Redesign & Brand Refresh
Using clean UI/UX principles, we redesigned the website to reflect their craftsmanship, added trust-building elements, and streamlined the user journey for better conversion. Wireframes and mockups were shared early for feedback and alignment.
SEO + Content Marketing
We built a keyword strategy targeting high-intent local searches. Then, we developed optimized content, blog posts, and on-site SEO to boost organic visibility and establish authority in their niche.
Paid Ads & Funnel Optimization
Using clean UI/UX principles, we redesigned the website to reflect their craftsmanship, added trust-building elements, and streamlined the user journey for better conversion. Wireframes and mockups were shared early for feedback and alignment.
The Results
After implementing our full-funnel digital strategy, FTR Builders saw measurable improvements across every key performance area:
1. Website Design
2.Facebook Ads
3. Website Traffic Analytics
Conclusion
From struggling to be seen to standing tall in their industry, FTR Builders’ transformation shows what happens when expert craftsmanship meets strategic digital marketing. With a bold new brand, a high-performing website, and a steady flow of qualified leads, they’re not just building homes — they’re building momentum.
At Jummp Marketing, we don’t just deliver services — we deliver results that grow your business.
Let’s Build Your Online Foundation
Ready to upgrade your website? Whether you’re a roofer, builder, or contractor, our team can craft a digital experience that helps you stand out and scale up.