Discovery & Brand Audit
We began by understanding Exquisite’s core customer personas: high-net-worth homeowners seeking turnkey landscaping solutions. Then we assessed competitor positioning and SEO opportunities in the GTA luxury landscaping space.
Exquisite Landscaping transforms outdoor spaces into luxury environments—seamlessly blending design, function, and nature. From elegant interlock and natural stone installations to full-scale poolscapes and landscape lighting, they’ve built a reputation for high-end work and service across the Greater Toronto Area.
Project Overview:
Exquisite Landscaping is a full-service outdoor design and build firm that offers custom landscaping, interlock stonework, pool and spa integration, outdoor lighting, and seasonal maintenance. Their client base spans luxury residential homeowners who expect premium service—and need to be visually impressed from the first click.
Our goal was to craft a refined, mobile-optimized website that not only captured the elegance of their work, but also streamlined navigation across a wide range of services.
Services
Brand Positioning
Website Strategy
Custom UI/UX Design
Responsive Web Development
On-site SEO Optimization
The Challenge :
The previous Exquisite Landscaping website lacked the visual impact and structural clarity needed to match the company’s real-world work. Service offerings were buried or vague, image galleries didn’t showcase their projects effectively, and mobile performance was inconsistent.
As a result, potential clients weren’t finding what they needed—or worse, weren’t contacting the team at all. The bounce rate was high, and lead conversion was low. Our challenge was to translate a high-touch, high-quality landscape design experience into a seamless digital one.
Our Strategy
Website Redesign & Brand Refresh
We created a clean and luxurious design system that allowed their work to speak for itself. High-resolution galleries, featured projects, and service-specific visuals were layered with subtle transitions and whitespace to create a polished, high-end look.
SEO + Content Marketing
We built a keyword strategy targeting high-intent local searches. Then, we developed optimized content, blog posts, and on-site SEO to boost organic visibility and establish authority in their niche.
Paid Ads & Funnel Optimization
Using clean UI/UX principles, we redesigned the website to reflect their craftsmanship, added trust-building elements, and streamlined the user journey for better conversion. Wireframes and mockups were shared early for feedback and alignment.
Let’s Build Your Online Foundation
Whether you're a landscaping company looking to impress high-end clients or a contractor ready to scale up, we’ll design a digital presence that reflects your work and drives growth.